Direct trafficWhat it means for you.

Visits with no known source, often typed addresses, bookmarks or untracked clicks.

Growth Score · Data & Measurement

Definition

What it means

Direct is what analytics shows when it cannot tell where a visit came from. Much of it is really email, messaging apps or private browsing that hid the source.

A large direct share often signals missing campaign tags.

In Growth Score

Part of your score

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Guides that cover it

Turn tickets into decisionsA monthly pass that turns a pile of tickets and reviews into one ranked list.SaaS metrics that matterThe seven numbers that predict growth, and what each one tells you to do next.Measure and learnPick three numbers, connect honest sources and review them every week with one decision.

Data & Measurement

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FAQ

Quick answers

What is Direct traffic?

Visits with no known source, often typed addresses, bookmarks or untracked clicks.

Where does it sit in Growth Score?

It belongs to the Data & Measurement pillar, one of the 12 pillars your score is built from.

What should I read next?

Start with Referrer and Traffic source, then browse the other terms in Data & Measurement.

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