FunnelWhat it means for you.
The series of steps people take from first visit to a goal, with losses counted at each step.
Growth Score · Data & Measurement
Definition
What it means
A funnel maps a journey such as visit, sign-up, activation and purchase. Counting how many people reach each step shows where most are lost.
It is the simplest way to decide which part of a journey to fix first.
Data & Measurement
Why it matters, with an example
It points to the one step that loses the most people, which is the step to fix first.
For example: Of 1,000 visitors, 100 sign up, 40 activate and 10 pay. The largest loss is from visit to sign-up, where 900 of 1,000 are lost.
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FAQ
Quick answers
What is Funnel?
The series of steps people take from first visit to a goal, with losses counted at each step.
Where does it sit in Growth Score?
It belongs to the Data & Measurement pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with Conversion rate and Funnel analysis, then browse the other terms in Data & Measurement.
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