Conversion rateoptimization

The systematic work of raising the share of visitors who take a desired action.

Growth Score · Activation

Definition

What it means

Conversion rate optimization, or CRO, combines research, testing and design changes to remove friction and strengthen the offer. It starts from evidence about what visitors do, not opinions.

Even small gains multiply across all the traffic you already pay for.

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Guides that cover it

Checkout audit: 12 leaksTwelve places a sale leaks, in cost order, with a test and a fix for each one.When to redesign your siteHow to tell a real redesign need from vanity, and how to do it without losing rankings.Fast for real visitorsRead real visits, then fix images, scripts, layout shifts and the slow start.

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FAQ

Quick answers

What is Conversion rate optimization?

The systematic work of raising the share of visitors who take a desired action.

Where does it sit in Growth Score?

It belongs to the Activation pillar, one of the 12 pillars your score is built from.

What should I read next?

Start with Conversion rate and A/B testing, then browse the other terms in Activation.

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