Data layerWhat it means for you.

A structured object on a page that passes information to tracking tools in a consistent way.

Growth Score · Data & Measurement

Definition

What it means

The data layer collects details like product, price and user state in one predictable place. Tags read from it rather than scraping the page. It keeps tracking working when the design changes.

In Growth Score

Part of your score

Test your site

Go deeper

Guides that cover it

Turn tickets into decisionsA monthly pass that turns a pile of tickets and reviews into one ranked list.SaaS metrics that matterThe seven numbers that predict growth, and what each one tells you to do next.Measure and learnPick three numbers, connect honest sources and review them every week with one decision.

Data & Measurement

More in Data & Measurement

FAQ

Quick answers

What is Data layer?

A structured object on a page that passes information to tracking tools in a consistent way.

Where does it sit in Growth Score?

It belongs to the Data & Measurement pillar, one of the 12 pillars your score is built from.

What should I read next?

Start with Tag manager and Event tracking, then browse the other terms in Data & Measurement.

Browse

Nearby in the A to Z

PreviousData controller NextData minimization

How does your site score?

Growth Score reads your site and scores its Data & Measurement pillar against sites like yours.

Test your site All terms

Your Growth Score is 100

Your next fix is waiting in your dashboard.

Open your Growth Score Open dashboard