Key eventWhat it means for you.

An action marked as especially valuable in analytics, such as a sign-up or a purchase.

Growth Score · Data & Measurement

Definition

What it means

Key events are the subset of tracked events you treat as success. Reports and ad platforms use them to judge performance. Choose few, and make sure each reflects real business value.

In Growth Score

Part of your score

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Guides that cover it

Measure and learnPick three numbers, connect honest sources and review them every week with one decision.Turn tickets into decisionsA monthly pass that turns a pile of tickets and reviews into one ranked list.SaaS metrics that matterThe seven numbers that predict growth, and what each one tells you to do next.

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FAQ

Quick answers

What is Key event?

An action marked as especially valuable in analytics, such as a sign-up or a purchase.

Where does it sit in Growth Score?

It belongs to the Data & Measurement pillar, one of the 12 pillars your score is built from.

What should I read next?

Start with Conversion tracking and Event tracking, then browse the other terms in Data & Measurement.

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