Click rateWhat it means for you.

The share of delivered emails in which at least one link was clicked.

Growth Score · Data & Measurement

Definition

What it means

Click rate shows whether your message and offer prompted action. Segment by campaign type and audience to interpret it. Bot clicks from security scanners can inflate it, so filter them when possible.

In Growth Score

Part of your score

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Guides that cover it

Turn tickets into decisionsA monthly pass that turns a pile of tickets and reviews into one ranked list.SaaS metrics that matterThe seven numbers that predict growth, and what each one tells you to do next.Measure and learnPick three numbers, connect honest sources and review them every week with one decision.

Data & Measurement

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FAQ

Quick answers

What is Click rate?

The share of delivered emails in which at least one link was clicked.

Where does it sit in Growth Score?

It belongs to the Data & Measurement pillar, one of the 12 pillars your score is built from.

What should I read next?

Start with Open rate and Click-through rate, then browse the other terms in Data & Measurement.

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Nearby in the A to Z

PreviousChurn survey NextClick-through rate

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