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Click-throughrate
The share of people who saw a link or result and clicked it.
Growth Score · Acquisition
Definition
What it means
Click-through rate is clicks divided by impressions. In search it depends on position and on how compelling the title and description are.
A low rate at a good position suggests the listing needs work.
In Growth Score
Part of your score
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Guides that cover it
Search for a new siteWhat moves a new domain, in what order, and what to skip so early effort is not wasted.Your first 100 customersFour zero-spend channels, run one at a time, each read in two weeks.Get pages found in searchSix checks in the order search meets them, from robots.txt through to indexing.
Acquisition
More in Acquisition
FAQ
Quick answers
What is Click-through rate?
The share of people who saw a link or result and clicked it.
Where does it sit in Growth Score?
It belongs to the Acquisition pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with Impressions and Title tag, then browse the other terms in Acquisition.
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Nearby in the A to Z
How does your site score?
Growth Score reads your site and scores its Acquisition pillar against sites like yours.
Your Growth Score is 100
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