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Open rateWhat it means for you.
The share of delivered emails that were recorded as opened.
Growth Score · Data & Measurement
Definition
What it means
Open rate is measured with a tiny image, so it counts only when images load, and privacy features inflate it. Use it as a rough trend at best. Clicks and outcomes are firmer evidence.
In Growth Score
Part of your score
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Guides that cover it
Turn tickets into decisionsA monthly pass that turns a pile of tickets and reviews into one ranked list.SaaS metrics that matterThe seven numbers that predict growth, and what each one tells you to do next.Measure and learnPick three numbers, connect honest sources and review them every week with one decision.
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FAQ
Quick answers
What is Open rate?
The share of delivered emails that were recorded as opened.
Where does it sit in Growth Score?
It belongs to the Data & Measurement pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with Click rate and Mail privacy protection, then browse the other terms in Data & Measurement.
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