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Value propositionWhat it means for you.

A clear statement of what you offer, for whom, and why it is better than the alternatives.

Growth Score · Offer & Positioning

Definition

What it means

A strong value proposition lets a stranger understand within seconds what they get and why it matters. It names the customer's outcome rather than listing features.

If visitors leave without grasping it, no amount of design fixes the conversion rate.

In Growth Score

Part of your score

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Checks that read it on your site

Readability checkerMeasures what your copy asks of a reader: the sentences that run past where they can follow, the passive voice, and the words borrowed from a brochure.

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Guides that cover it

Your first 100 customersFour zero-spend channels, run one at a time, each read in two weeks.The 5-section landing pageA five-section structure, with the copy rules that make each section convert.Clear in five secondsRun the five-second test, then fix the headline, structure and one action.

Offer & Positioning

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FAQ

Quick answers

What is Value proposition?

A clear statement of what you offer, for whom, and why it is better than the alternatives.

Where does it sit in Growth Score?

It belongs to the Offer & Positioning pillar, one of the 12 pillars your score is built from.

What should I read next?

Start with Above the fold and Landing page, then browse the other terms in Offer & Positioning.

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Nearby in the A to Z

PreviousUTM parametersNextValue-based pricing

How does your site score?

Growth Score reads your site and scores its Offer & Positioning pillar against sites like yours.

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