PositioningWhat it means for you.
How your product is placed in the customer's mind relative to the other options.
Growth Score · Offer & Positioning
Definition
What it means
Positioning decides what category you compete in, who you are for and what you are best at. It guides every page, ad and sales conversation.
Weak positioning shows up as visitors who say they do not see how you differ.
In Growth Score
Part of your score
Offer & Positioning
More in Offer & Positioning
FAQ
Quick answers
What is Positioning?
How your product is placed in the customer's mind relative to the other options.
Where does it sit in Growth Score?
It belongs to the Offer & Positioning pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with Value proposition and Competitor analysis, then browse the other terms in Offer & Positioning.
Browse
Nearby in the A to Z
How does your site score?
Growth Score reads your site and scores its Offer & Positioning pillar against sites like yours.
Your Growth Score is 100
Your next fix is waiting in your dashboard.