UTM parametersWhat it means for you.
Tags added to a link's address so analytics can tell which campaign sent a visit.
Growth Score · Data & Measurement
Definition
What it means
UTM parameters label source, medium and campaign on a URL, such as a newsletter link. Analytics tools read them and group visits accordingly.
Inconsistent spelling splits the data, so agree on naming rules before using them.
In Growth Score
Part of your score
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FAQ
Quick answers
What is UTM parameters?
Tags added to a link's address so analytics can tell which campaign sent a visit.
Where does it sit in Growth Score?
It belongs to the Data & Measurement pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with Attribution and Traffic source, then browse the other terms in Data & Measurement.
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