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Above the foldWhat it means for you.

The part of a page visible without scrolling when it first loads.

Growth Score · Offer & Positioning

Definition

What it means

Above the fold holds the first impression: headline, key message and often the main action. The exact boundary differs by screen, so check phones as well as desktops.

People do scroll, but they decide whether to stay from what they see first.

In Growth Score

Part of your score

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Checks that read it on your site

Readability checkerMeasures what your copy asks of a reader: the sentences that run past where they can follow, the passive voice, and the words borrowed from a brochure.

Go deeper

Guides that cover it

The 5-section landing pageA five-section structure, with the copy rules that make each section convert.Clear in five secondsRun the five-second test, then fix the headline, structure and one action.

Offer & Positioning

More in Offer & Positioning

FAQ

Quick answers

What is Above the fold?

The part of a page visible without scrolling when it first loads.

Where does it sit in Growth Score?

It belongs to the Offer & Positioning pillar, one of the 12 pillars your score is built from.

What should I read next?

Start with Call to action and Value proposition, then browse the other terms in Offer & Positioning.

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Nearby in the A to Z

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How does your site score?

Growth Score reads your site and scores its Offer & Positioning pillar against sites like yours.

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