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MicrocopyWhat it means for you.

The small pieces of interface text, such as button labels, hints and error messages.

Growth Score · Offer & Positioning

Definition

What it means

Microcopy guides people through an action and reassures them at moments of doubt. A label that says what will happen next beats a vague one.

Clear error messages that explain how to fix a problem save many sign-ups.

In Growth Score

Part of your score

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Checks that read it on your site

Readability checkerMeasures what your copy asks of a reader: the sentences that run past where they can follow, the passive voice, and the words borrowed from a brochure.

Go deeper

Guides that cover it

The 5-section landing pageA five-section structure, with the copy rules that make each section convert.Clear in five secondsRun the five-second test, then fix the headline, structure and one action.

Offer & Positioning

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FAQ

Quick answers

What is Microcopy?

The small pieces of interface text, such as button labels, hints and error messages.

Where does it sit in Growth Score?

It belongs to the Offer & Positioning pillar, one of the 12 pillars your score is built from.

What should I read next?

Start with Call to action and Form abandonment, then browse the other terms in Offer & Positioning.

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