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Heading structureWhat it means for you.

The outline of a page made with h1 to h6 tags, from main topic down to subtopics.

Growth Score · Offer & Positioning

Definition

What it means

Headings divide a page into sections in a logical order. Readers skim them, search engines use them to understand the topic, and screen reader users jump between them.

A page should have one clear h1 and subheadings that do not skip levels.

In Growth Score

Part of your score

Test it

Checks that read it on your site

Heading structure checkerReads the whole heading outline, not just the h1: missing levels, headings chosen for their size, empty ones, and long pages with nothing to scan.

Go deeper

Guides that cover it

Clear in five secondsRun the five-second test, then fix the headline, structure and one action.The 5-section landing pageA five-section structure, with the copy rules that make each section convert.

Offer & Positioning

More in Offer & Positioning

FAQ

Quick answers

What is Heading structure?

The outline of a page made with h1 to h6 tags, from main topic down to subtopics.

Where does it sit in Growth Score?

It belongs to the Offer & Positioning pillar, one of the 12 pillars your score is built from.

What should I read next?

Start with On-page SEO and Screen reader, then browse the other terms in Offer & Positioning.

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