Ideal customerprofile

A description of the kind of customer who gets the most value from you and is best for you.

Growth Score · Offer & Positioning

Definition

What it means

An ideal customer profile, or ICP, lists traits such as industry, company size, problem and budget. It focuses marketing and product work on those who stay and pay.

Saying no to poor fits is part of using it.

In Growth Score

Part of your score

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Guides that cover it

Your first 100 customersFour zero-spend channels, run one at a time, each read in two weeks.The 5-section landing pageA five-section structure, with the copy rules that make each section convert.Clear in five secondsRun the five-second test, then fix the headline, structure and one action.

Offer & Positioning

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FAQ

Quick answers

What is Ideal customer profile?

A description of the kind of customer who gets the most value from you and is best for you.

Where does it sit in Growth Score?

It belongs to the Offer & Positioning pillar, one of the 12 pillars your score is built from.

What should I read next?

Start with Positioning and Buyer persona, then browse the other terms in Offer & Positioning.

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How does your site score?

Growth Score reads your site and scores its Offer & Positioning pillar against sites like yours.

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