Value-basedpricing
Setting prices by how much the product is worth to the customer, not by what it costs to make.
Growth Score · Monetization
Definition
What it means
Value-based pricing starts from the outcome a customer gains, such as time saved or revenue earned, and charges a fair share of it. It usually supports higher prices than cost-based methods.
It needs real knowledge of customers and how they measure value.
In Growth Score
Part of your score
Monetization
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FAQ
Quick answers
What is Value-based pricing?
Setting prices by how much the product is worth to the customer, not by what it costs to make.
Where does it sit in Growth Score?
It belongs to the Monetization pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with Pricing strategy and Willingness to pay, then browse the other terms in Monetization.
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