Landing pageWhat it means for you.
A standalone page built to receive visitors from a specific source and push one action.
Growth Score · Activation
Definition
What it means
A landing page matches the promise of the ad or link that led to it and leaves out distractions such as full navigation. It has one clear goal.
The closer the message match between source and page, the better it converts.
In Growth Score
Part of your score
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Guides that cover it
Activation
More in Activation
FAQ
Quick answers
What is Landing page?
A standalone page built to receive visitors from a specific source and push one action.
Where does it sit in Growth Score?
It belongs to the Activation pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with Call to action and Above the fold, then browse the other terms in Activation.
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Nearby in the A to Z
How does your site score?
Growth Score reads your site and scores its Activation pillar against sites like yours.
Your Growth Score is 100
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