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Traffic sourceWhat it means for you.

The origin of a visit, such as search, social, email, a referral site or direct.

Growth Score · Data & Measurement

Definition

What it means

Analytics groups visits by where they came from so you can see which channels bring volume and which bring customers. Sources are classified from the referrer and any campaign tags.

Check the definitions, because tools group channels differently.

In Growth Score

Part of your score

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Guides that cover it

Turn tickets into decisionsA monthly pass that turns a pile of tickets and reviews into one ranked list.SaaS metrics that matterThe seven numbers that predict growth, and what each one tells you to do next.Measure and learnPick three numbers, connect honest sources and review them every week with one decision.

Data & Measurement

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FAQ

Quick answers

What is Traffic source?

The origin of a visit, such as search, social, email, a referral site or direct.

Where does it sit in Growth Score?

It belongs to the Data & Measurement pillar, one of the 12 pillars your score is built from.

What should I read next?

Start with UTM parameters and Referrer, then browse the other terms in Data & Measurement.

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