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User researchWhat it means for you.

Learning how real people think and behave through interviews, observation and surveys.

Growth Score · Data & Measurement

Definition

What it means

User research reveals why people act as they do, which numbers alone cannot. Even five conversations can expose confusing wording or missing features.

It works best before you design a change, not after it fails.

In Growth Score

Part of your score

FAQ

Quick answers

What is User research?

Learning how real people think and behave through interviews, observation and surveys.

Where does it sit in Growth Score?

It belongs to the Data & Measurement pillar, one of the 12 pillars your score is built from.

What should I read next?

Start with Usability testing and Buyer persona, then browse the other terms in Data & Measurement.

How does your site score?

Growth Score reads your site and scores its Data & Measurement pillar against sites like yours.

Your Growth Score is 100

Your next fix is waiting in your dashboard.