User researchWhat it means for you.
Learning how real people think and behave through interviews, observation and surveys.
Growth Score · Data & Measurement
Definition
What it means
User research reveals why people act as they do, which numbers alone cannot. Even five conversations can expose confusing wording or missing features.
It works best before you design a change, not after it fails.
In Growth Score
Part of your score
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Data & Measurement
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FAQ
Quick answers
What is User research?
Learning how real people think and behave through interviews, observation and surveys.
Where does it sit in Growth Score?
It belongs to the Data & Measurement pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with Usability testing and Buyer persona, then browse the other terms in Data & Measurement.
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How does your site score?
Growth Score reads your site and scores its Data & Measurement pillar against sites like yours.
Your Growth Score is 100
Your next fix is waiting in your dashboard.