Organic trafficWhat it means for you.

Visits that arrive from unpaid search results rather than ads, email or other campaigns.

Growth Score · Acquisition

Definition

What it means

Organic traffic is the count of visits that come from a search engine's regular results. It is usually the cheapest source of steady visitors, but it depends on rankings you cannot buy.

Analytics tools label it by the referrer and the absence of ad tags.

In Growth Score

Part of your score

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Guides that cover it

Keep search traffic growingRead the trend, rescue pages that slip, then add new pages where they pay off.Search for a new siteWhat moves a new domain, in what order, and what to skip so early effort is not wasted.Your first 100 customersFour zero-spend channels, run one at a time, each read in two weeks.

Acquisition

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FAQ

Quick answers

What is Organic traffic?

Visits that arrive from unpaid search results rather than ads, email or other campaigns.

Where does it sit in Growth Score?

It belongs to the Acquisition pillar, one of the 12 pillars your score is built from.

What should I read next?

Start with SEO and SERP, then browse the other terms in Acquisition.

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