ReferrerWhat it means for you.

The page or site a visitor was on immediately before arriving at yours.

Growth Score · Data & Measurement

Definition

What it means

The referrer is sent by the browser with a request and shows where a click came from. It can be missing when privacy settings, apps or secure-to-insecure jumps remove it.

Missing referrers end up counted as direct.

In Growth Score

Part of your score

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Guides that cover it

Turn tickets into decisionsA monthly pass that turns a pile of tickets and reviews into one ranked list.SaaS metrics that matterThe seven numbers that predict growth, and what each one tells you to do next.Measure and learnPick three numbers, connect honest sources and review them every week with one decision.

Data & Measurement

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FAQ

Quick answers

What is Referrer?

The page or site a visitor was on immediately before arriving at yours.

Where does it sit in Growth Score?

It belongs to the Data & Measurement pillar, one of the 12 pillars your score is built from.

What should I read next?

Start with Traffic source and Direct traffic, then browse the other terms in Data & Measurement.

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Nearby in the A to Z

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