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Unique visitorsWhat it means for you.
The estimated number of different people who visited in a period.
Growth Score · Data & Measurement
Definition
What it means
Unique visitor counts are estimates because tools identify people by cookies or devices, and one person may use several. Privacy features lower accuracy.
Treat the figure as a trend, not an exact headcount.
In Growth Score
Part of your score
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Guides that cover it
Turn tickets into decisionsA monthly pass that turns a pile of tickets and reviews into one ranked list.SaaS metrics that matterThe seven numbers that predict growth, and what each one tells you to do next.Measure and learnPick three numbers, connect honest sources and review them every week with one decision.
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FAQ
Quick answers
What is Unique visitors?
The estimated number of different people who visited in a period.
Where does it sit in Growth Score?
It belongs to the Data & Measurement pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with Session and Pageview, then browse the other terms in Data & Measurement.
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