Tracking pixelWhat it means for you.

A small script or image that reports a visit or action to a measurement or ad system.

Growth Score · Data & Measurement

Definition

What it means

A tracking pixel sends a signal to a server whenever a page loads or an event occurs. Some pixels set cookies and follow people across sites, while others only count visits on one site.

What it collects decides your privacy duties.

In Growth Score

Part of your score

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Guides that cover it

Turn tickets into decisionsA monthly pass that turns a pile of tickets and reviews into one ranked list.SaaS metrics that matterThe seven numbers that predict growth, and what each one tells you to do next.Measure and learnPick three numbers, connect honest sources and review them every week with one decision.

Data & Measurement

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FAQ

Quick answers

What is Tracking pixel?

A small script or image that reports a visit or action to a measurement or ad system.

Where does it sit in Growth Score?

It belongs to the Data & Measurement pillar, one of the 12 pillars your score is built from.

What should I read next?

Start with Tag manager and Third-party cookie, then browse the other terms in Data & Measurement.

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