Activation rateWhat it means for you.
The share of new users who reach the first moment where the product proves its value.
Growth Score · Activation
Definition
What it means
Activation is defined by an action that predicts long-term use, such as sending a first invoice or inviting a teammate. The rate shows how well onboarding works.
Raising it typically lifts retention and revenue down the line.
Activation
Why it matters, with an example
It shows whether new sign-ups reach their first win, the moment that predicts whether they stay.
For example: 500 people sign up in a month and 150 send their first invoice: activation is 150 / 500 = 30%.
In Growth Score
Part of your score
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Activation
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FAQ
Quick answers
What is Activation rate?
The share of new users who reach the first moment where the product proves its value.
Where does it sit in Growth Score?
It belongs to the Activation pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with Onboarding and Aha moment, then browse the other terms in Activation.
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How does your site score?
Growth Score reads your site and scores its Activation pillar against sites like yours.
Your Growth Score is 100
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