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Server-sidetracking

Sending measurement data from your own server to analytics and ad tools instead of from the browser.

Growth Score · Data & Measurement

Definition

What it means

With server-side tracking, events go first to a server you control, which forwards them. It can improve page speed and data control.

It does not remove consent duties, because the data is still about people.

In Growth Score

Part of your score

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Guides that cover it

Turn tickets into decisionsA monthly pass that turns a pile of tickets and reviews into one ranked list.SaaS metrics that matterThe seven numbers that predict growth, and what each one tells you to do next.Measure and learnPick three numbers, connect honest sources and review them every week with one decision.

Data & Measurement

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FAQ

Quick answers

What is Server-side tracking?

Sending measurement data from your own server to analytics and ad tools instead of from the browser.

Where does it sit in Growth Score?

It belongs to the Data & Measurement pillar, one of the 12 pillars your score is built from.

What should I read next?

Start with Data layer and Tag manager, then browse the other terms in Data & Measurement.

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