North star metricWhat it means for you.
The one number that best captures the value customers get and drives long-term growth.
Growth Score · Data & Measurement
Definition
What it means
A north star metric aligns a team around a single measure of delivered value, such as weekly active teams. It should predict revenue without being revenue.
Choose one that moves when customers genuinely succeed.
Data & Measurement
Why it matters, with an example
One shared number keeps a team working on the same outcome, and its movement shows whether customers are getting value.
For example: A team that sells scheduling software might choose weekly scheduled meetings per account, because it rises when customers get value.
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FAQ
Quick answers
What is North star metric?
The one number that best captures the value customers get and drives long-term growth.
Where does it sit in Growth Score?
It belongs to the Data & Measurement pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with KPI and Vanity metric, then browse the other terms in Data & Measurement.
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