Multi-touchattribution

Sharing credit for a conversion across several interactions along the customer's path.

Growth Score · Data & Measurement

Definition

What it means

Multi-touch models spread credit using rules or statistics across the touchpoints a customer had. They give a fuller picture of how channels work together.

They need good tracking across devices, which privacy changes have made harder.

In Growth Score

Part of your score

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Guides that cover it

Turn tickets into decisionsA monthly pass that turns a pile of tickets and reviews into one ranked list.SaaS metrics that matterThe seven numbers that predict growth, and what each one tells you to do next.Measure and learnPick three numbers, connect honest sources and review them every week with one decision.

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FAQ

Quick answers

What is Multi-touch attribution?

Sharing credit for a conversion across several interactions along the customer's path.

Where does it sit in Growth Score?

It belongs to the Data & Measurement pillar, one of the 12 pillars your score is built from.

What should I read next?

Start with Attribution and Last-click attribution, then browse the other terms in Data & Measurement.

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