Last-clickattribution

Giving all credit for a conversion to the final interaction before it.

Growth Score · Data & Measurement

Definition

What it means

Last-click is easy to compute and widely used. It overvalues channels that close deals, such as branded search, and ignores earlier ones that created the interest.

Use it as one view, not the whole truth.

In Growth Score

Part of your score

Test your site

Go deeper

Guides that cover it

Turn tickets into decisionsA monthly pass that turns a pile of tickets and reviews into one ranked list.SaaS metrics that matterThe seven numbers that predict growth, and what each one tells you to do next.Measure and learnPick three numbers, connect honest sources and review them every week with one decision.

Data & Measurement

More in Data & Measurement

FAQ

Quick answers

What is Last-click attribution?

Giving all credit for a conversion to the final interaction before it.

Where does it sit in Growth Score?

It belongs to the Data & Measurement pillar, one of the 12 pillars your score is built from.

What should I read next?

Start with Attribution and Multi-touch attribution, then browse the other terms in Data & Measurement.

Browse

Nearby in the A to Z

PreviousLargest Contentful Paint NextLazy loading

How does your site score?

Growth Score reads your site and scores its Data & Measurement pillar against sites like yours.

Test your site All terms

Your Growth Score is 100

Your next fix is waiting in your dashboard.

Open your Growth Score Open dashboard