FrictionWhat it means for you.
Anything that makes completing an action harder, slower or more confusing than it needs to be.
Growth Score · Activation
Definition
What it means
Friction can be a long form, unclear pricing, a forced account or a slow page. Each extra step loses some visitors.
Removing friction is often the cheapest way to raise conversion without more traffic.
In Growth Score
Part of your score
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Activation
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FAQ
Quick answers
What is Friction?
Anything that makes completing an action harder, slower or more confusing than it needs to be.
Where does it sit in Growth Score?
It belongs to the Activation pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with Usability testing and Form abandonment, then browse the other terms in Activation.
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How does your site score?
Growth Score reads your site and scores its Activation pillar against sites like yours.
Your Growth Score is 100
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