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Call to actionWhat it means for you.
The button or link that tells a visitor exactly what to do next.
Growth Score · Activation
Definition
What it means
A call to action, or CTA, names the next step in clear verbs, such as start a trial or get the report. It should be easy to see and promise what the visitor will actually get.
A page with competing CTAs dilutes attention.
In Growth Score
Part of your score
Go deeper
Guides that cover it
The 5-section landing pageA five-section structure, with the copy rules that make each section convert.Visits into sign-upsCount the funnel, find the biggest leak, fix one thing and read the result.Checkout audit: 12 leaksTwelve places a sale leaks, in cost order, with a test and a fix for each one.
Activation
More in Activation
FAQ
Quick answers
What is Call to action?
The button or link that tells a visitor exactly what to do next.
Where does it sit in Growth Score?
It belongs to the Activation pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with Landing page and Above the fold, then browse the other terms in Activation.
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Nearby in the A to Z
How does your site score?
Growth Score reads your site and scores its Activation pillar against sites like yours.
Your Growth Score is 100
Your next fix is waiting in your dashboard.