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Meta descriptionWhat it means for you.

A short summary of a page that search engines may show under its title in results.

Growth Score · Acquisition

Definition

What it means

The meta description does not directly affect rankings, but a clear one can raise the share of searchers who click. Search engines often substitute their own text if yours does not fit the query.

Aim for a plain summary that promises what the page delivers.

In Growth Score

Part of your score

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Checks that read it on your site

Page essentials checkerReads one page the way search does and tells you, in order, what is holding it back: the title, the description, the H1, thin content, image alts, and links.

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Guides that cover it

Search for a new siteWhat moves a new domain, in what order, and what to skip so early effort is not wasted.Your first 100 customersFour zero-spend channels, run one at a time, each read in two weeks.Get pages found in searchSix checks in the order search meets them, from robots.txt through to indexing.

Acquisition

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FAQ

Quick answers

What is Meta description?

A short summary of a page that search engines may show under its title in results.

Where does it sit in Growth Score?

It belongs to the Acquisition pillar, one of the 12 pillars your score is built from.

What should I read next?

Start with Title tag and Click-through rate, then browse the other terms in Acquisition.

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Nearby in the A to Z

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How does your site score?

Growth Score reads your site and scores its Acquisition pillar against sites like yours.

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