Link buildingWhat it means for you.

The work of earning links from other websites to your own pages.

Growth Score · Acquisition

Definition

What it means

Link building includes publishing data others cite, contributing expert comments, partnerships and outreach.

The durable approach is to create something worth linking to and then make sure the right people see it. Shortcuts such as paid link schemes put rankings at risk.

In Growth Score

Part of your score

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Guides that cover it

Search for a new siteWhat moves a new domain, in what order, and what to skip so early effort is not wasted.Your first 100 customersFour zero-spend channels, run one at a time, each read in two weeks.Get pages found in searchSix checks in the order search meets them, from robots.txt through to indexing.

Acquisition

More in Acquisition

FAQ

Quick answers

What is Link building?

The work of earning links from other websites to your own pages.

Where does it sit in Growth Score?

It belongs to the Acquisition pillar, one of the 12 pillars your score is built from.

What should I read next?

Start with Backlink and Off-page SEO, then browse the other terms in Acquisition.

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Nearby in the A to Z

PreviousLifecycle marketing NextLink equity

How does your site score?

Growth Score reads your site and scores its Acquisition pillar against sites like yours.

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