BacklinkWhat it means for you.

A link to your page from another website, treated as a signal of trust and relevance.

Growth Score · Acquisition

Definition

What it means

Backlinks are among the strongest ranking signals because another site chose to point to you.

Quality counts far more than quantity: one link from a respected, relevant site outweighs many from weak ones. Links bought or traded at scale can trigger penalties.

In Growth Score

Part of your score

Test your site

Go deeper

Guides that cover it

Search for a new siteWhat moves a new domain, in what order, and what to skip so early effort is not wasted.Your first 100 customersFour zero-spend channels, run one at a time, each read in two weeks.Get pages found in searchSix checks in the order search meets them, from robots.txt through to indexing.

Acquisition

More in Acquisition

FAQ

Quick answers

What is Backlink?

A link to your page from another website, treated as a signal of trust and relevance.

Where does it sit in Growth Score?

It belongs to the Acquisition pillar, one of the 12 pillars your score is built from.

What should I read next?

Start with Link building and Domain authority, then browse the other terms in Acquisition.

Browse

Nearby in the A to Z

PreviousAverage position NextBenchmarking

How does your site score?

Growth Score reads your site and scores its Acquisition pillar against sites like yours.

Test your site All terms

Your Growth Score is 100

Your next fix is waiting in your dashboard.

Open your Growth Score Open dashboard