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Off-page SEOWhat it means for you.

Work that happens away from your pages, mainly earning links and mentions from other sites.

Growth Score · Acquisition

Definition

What it means

Off-page SEO covers signals that come from outside your own site. The biggest is links from other websites, which act as votes of confidence.

Brand mentions, reviews and other public signs of reputation also fall here.

In Growth Score

Part of your score

Go deeper

Guides that cover it

Search for a new siteWhat moves a new domain, in what order, and what to skip so early effort is not wasted.Your first 100 customersFour zero-spend channels, run one at a time, each read in two weeks.Get pages found in searchSix checks in the order search meets them, from robots.txt through to indexing.

Acquisition

More in Acquisition

FAQ

Quick answers

What is Off-page SEO?

Work that happens away from your pages, mainly earning links and mentions from other sites.

Where does it sit in Growth Score?

It belongs to the Acquisition pillar, one of the 12 pillars your score is built from.

What should I read next?

Start with Backlink and Link building, then browse the other terms in Acquisition.

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Nearby in the A to Z

PreviousNorth star metricNextOn-page SEO

How does your site score?

Growth Score reads your site and scores its Acquisition pillar against sites like yours.

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