Domain authorityWhat it means for you.

A third-party score that predicts how well a whole site may rank, based mostly on its links.

Growth Score · Acquisition

Definition

What it means

Domain authority is a metric created by SEO software vendors, not by search engines, so it is not a ranking factor. It is useful as a rough way to compare sites.

Each vendor names and calculates its own version, and the numbers do not match across tools.

In Growth Score

Part of your score

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Guides that cover it

Search for a new siteWhat moves a new domain, in what order, and what to skip so early effort is not wasted.Your first 100 customersFour zero-spend channels, run one at a time, each read in two weeks.Get pages found in searchSix checks in the order search meets them, from robots.txt through to indexing.

Acquisition

More in Acquisition

FAQ

Quick answers

What is Domain authority?

A third-party score that predicts how well a whole site may rank, based mostly on its links.

Where does it sit in Growth Score?

It belongs to the Acquisition pillar, one of the 12 pillars your score is built from.

What should I read next?

Start with Backlink and Keyword difficulty, then browse the other terms in Acquisition.

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How does your site score?

Growth Score reads your site and scores its Acquisition pillar against sites like yours.

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