Local SEOWhat it means for you.

Optimizing to appear in searches tied to a place, such as near me queries and map results.

Growth Score · Acquisition

Definition

What it means

Local SEO helps a business with a physical location or service area show up in maps and local results.

The key inputs are a complete business profile, consistent contact details, reviews and locally relevant pages. It matters for any customer who searches by place.

In Growth Score

Part of your score

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Guides that cover it

Search for a new siteWhat moves a new domain, in what order, and what to skip so early effort is not wasted.Your first 100 customersFour zero-spend channels, run one at a time, each read in two weeks.Get pages found in searchSix checks in the order search meets them, from robots.txt through to indexing.

Acquisition

More in Acquisition

FAQ

Quick answers

What is Local SEO?

Optimizing to appear in searches tied to a place, such as near me queries and map results.

Where does it sit in Growth Score?

It belongs to the Acquisition pillar, one of the 12 pillars your score is built from.

What should I read next?

Start with Google Business Profile and NAP consistency, then browse the other terms in Acquisition.

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Nearby in the A to Z

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How does your site score?

Growth Score reads your site and scores its Acquisition pillar against sites like yours.

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