Leading indicatorWhat it means for you.
A measure that changes before the result you care about, giving early warning.
Growth Score · Data & Measurement
Definition
What it means
Leading indicators, such as sign-ups started or qualified leads, move ahead of revenue. They let you react while there is still time.
They are only useful if past data shows they really predict the outcome.
In Growth Score
Part of your score
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FAQ
Quick answers
What is Leading indicator?
A measure that changes before the result you care about, giving early warning.
Where does it sit in Growth Score?
It belongs to the Data & Measurement pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with Lagging indicator and North star metric, then browse the other terms in Data & Measurement.
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