KPIWhat it means for you.

A key performance indicator: a measure chosen to show progress toward an important goal.

Growth Score · Data & Measurement

Definition

What it means

A KPI is one of a handful of numbers a team watches to know whether it is winning. Each should connect to a goal and be something you can influence. Tracking dozens of them dilutes attention.

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Guides that cover it

Turn tickets into decisionsA monthly pass that turns a pile of tickets and reviews into one ranked list.SaaS metrics that matterThe seven numbers that predict growth, and what each one tells you to do next.Measure and learnPick three numbers, connect honest sources and review them every week with one decision.

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FAQ

Quick answers

What is KPI?

A key performance indicator: a measure chosen to show progress toward an important goal.

Where does it sit in Growth Score?

It belongs to the Data & Measurement pillar, one of the 12 pillars your score is built from.

What should I read next?

Start with Goal and North star metric, then browse the other terms in Data & Measurement.

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