Legitimateinterest
A GDPR legal basis allowing data use that is necessary for a genuine business purpose and fair to the individual.
Growth Score · Capital & Scale
Definition
What it means
Using this basis requires a balancing test showing that the business need does not override people's rights. It is sometimes used for fraud prevention or basic analytics.
It does not replace consent where consent is required by other rules.
In Growth Score
Part of your score
Go deeper
Guides that cover it
Capital & Scale
More in Capital & Scale
FAQ
Quick answers
What is Legitimate interest?
A GDPR legal basis allowing data use that is necessary for a genuine business purpose and fair to the individual.
Where does it sit in Growth Score?
It belongs to the Capital & Scale pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with GDPR and Consent management, then browse the other terms in Capital & Scale.
Browse
Nearby in the A to Z
How does your site score?
Growth Score reads your site and scores its Capital & Scale pillar against sites like yours.
Your Growth Score is 100
Your next fix is waiting in your dashboard.