GoalWhat it means for you.
A specific outcome you want visitors to reach, defined so it can be measured.
Growth Score · Data & Measurement
Definition
What it means
A good goal is concrete and countable, such as completed checkouts or booked calls. Defining it before measuring keeps reports focused.
Goals that cannot be tied to revenue or retention tend to be vanity.
In Growth Score
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FAQ
Quick answers
What is Goal?
A specific outcome you want visitors to reach, defined so it can be measured.
Where does it sit in Growth Score?
It belongs to the Data & Measurement pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with Key event and Conversion rate, then browse the other terms in Data & Measurement.
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How does your site score?
Growth Score reads your site and scores its Data & Measurement pillar against sites like yours.
Your Growth Score is 100
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