Spam filterWhat it means for you.
A system that decides whether an incoming email is unwanted and should be sent to junk.
Growth Score · Referral & Brand
Definition
What it means
Filters combine authentication results, sender reputation, content and recipient behavior. No single word or trick decides the outcome.
Relevant mail from authenticated, well-behaved senders passes most often.
In Growth Score
Part of your score
Go deeper
Guides that cover it
Referral & Brand
More in Referral & Brand
FAQ
Quick answers
What is Spam filter?
A system that decides whether an incoming email is unwanted and should be sent to junk.
Where does it sit in Growth Score?
It belongs to the Referral & Brand pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with Inbox placement and Sender reputation, then browse the other terms in Referral & Brand.
Browse
Nearby in the A to Z
How does your site score?
Growth Score reads your site and scores its Referral & Brand pillar against sites like yours.
Your Growth Score is 100
Your next fix is waiting in your dashboard.