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ImpressionsWhat it means for you.
The number of times a result or ad was shown, whether or not it was clicked.
Growth Score · Acquisition
Definition
What it means
An impression is counted when your listing appears to a searcher. High impressions with few clicks point to weak titles or poorly matched intent. They are the start of the search funnel.
In Growth Score
Part of your score
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Guides that cover it
Search for a new siteWhat moves a new domain, in what order, and what to skip so early effort is not wasted.Your first 100 customersFour zero-spend channels, run one at a time, each read in two weeks.Get pages found in searchSix checks in the order search meets them, from robots.txt through to indexing.
Acquisition
More in Acquisition
FAQ
Quick answers
What is Impressions?
The number of times a result or ad was shown, whether or not it was clicked.
Where does it sit in Growth Score?
It belongs to the Acquisition pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with Click-through rate and Average position, then browse the other terms in Acquisition.
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Nearby in the A to Z
How does your site score?
Growth Score reads your site and scores its Acquisition pillar against sites like yours.
Your Growth Score is 100
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