HeatmapWhat it means for you.

A visual overlay showing where visitors click, move or scroll on a page.

Growth Score · Activation

Definition

What it means

Heatmaps aggregate behavior across many visits to show which elements attract attention and which are ignored. They suggest where to look but not why people act as they do.

Pair them with recordings or interviews to interpret what you see.

In Growth Score

Part of your score

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Guides that cover it

Checkout audit: 12 leaksTwelve places a sale leaks, in cost order, with a test and a fix for each one.When to redesign your siteHow to tell a real redesign need from vanity, and how to do it without losing rankings.Fast for real visitorsRead real visits, then fix images, scripts, layout shifts and the slow start.

Activation

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FAQ

Quick answers

What is Heatmap?

A visual overlay showing where visitors click, move or scroll on a page.

Where does it sit in Growth Score?

It belongs to the Activation pillar, one of the 12 pillars your score is built from.

What should I read next?

Start with Session recording and Usability testing, then browse the other terms in Activation.

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Nearby in the A to Z

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How does your site score?

Growth Score reads your site and scores its Activation pillar against sites like yours.

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Your Growth Score is 100

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