Accessible nameWhat it means for you.

The text that assistive technology announces for a button, link or form field.

Growth Score · Capital & Scale

Definition

What it means

Every control needs a name that says what it does, such as submit order rather than a bare icon. The name can come from visible text, a label or an ARIA attribute.

A missing name leaves a control unusable for screen reader users.

In Growth Score

Part of your score

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Checks that read it on your site

Link text and anchor checkerReads every link the way it is heard out of context: the click heres, the empty ones wrapped round an icon, and the same words pointing at two different pages.

Go deeper

Guides that cover it

Compliance basicsAccessibility, privacy and consent basics, in the order that pays off fastest.

Capital & Scale

More in Capital & Scale

FAQ

Quick answers

What is Accessible name?

The text that assistive technology announces for a button, link or form field.

Where does it sit in Growth Score?

It belongs to the Capital & Scale pillar, one of the 12 pillars your score is built from.

What should I read next?

Start with Screen reader and ARIA, then browse the other terms in Capital & Scale.

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Nearby in the A to Z

PreviousAccessibility statement NextActivation rate

How does your site score?

Growth Score reads your site and scores its Capital & Scale pillar against sites like yours.

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