Featured snippetWhat it means for you.

A highlighted answer box shown above the regular results for some queries.

Growth Score · Acquisition

Definition

What it means

A featured snippet pulls a direct answer, list or table from one page and displays it at the top of the results. Pages that state a clear answer near a matching heading are more likely to be chosen.

Winning one can lift visibility but may also reduce clicks if the snippet fully answers the query.

In Growth Score

Part of your score

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Guides that cover it

Search for a new siteWhat moves a new domain, in what order, and what to skip so early effort is not wasted.Your first 100 customersFour zero-spend channels, run one at a time, each read in two weeks.Get pages found in searchSix checks in the order search meets them, from robots.txt through to indexing.

Acquisition

More in Acquisition

FAQ

Quick answers

What is Featured snippet?

A highlighted answer box shown above the regular results for some queries.

Where does it sit in Growth Score?

It belongs to the Acquisition pillar, one of the 12 pillars your score is built from.

What should I read next?

Start with SERP and Rich result, then browse the other terms in Acquisition.

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Nearby in the A to Z

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How does your site score?

Growth Score reads your site and scores its Acquisition pillar against sites like yours.

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