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Google BusinessProfile

A free listing that controls how a business appears in Google Maps and local search.

Growth Score · Acquisition

Definition

What it means

A Google Business Profile holds your address, hours, photos, categories and reviews. Keeping it accurate and active is the core task of local SEO.

Customers often decide from the profile without ever opening the website.

In Growth Score

Part of your score

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Guides that cover it

Search for a new siteWhat moves a new domain, in what order, and what to skip so early effort is not wasted.Your first 100 customersFour zero-spend channels, run one at a time, each read in two weeks.Get pages found in searchSix checks in the order search meets them, from robots.txt through to indexing.

Acquisition

More in Acquisition

FAQ

Quick answers

What is Google Business Profile?

A free listing that controls how a business appears in Google Maps and local search.

Where does it sit in Growth Score?

It belongs to the Acquisition pillar, one of the 12 pillars your score is built from.

What should I read next?

Start with Local SEO and NAP consistency, then browse the other terms in Acquisition.

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How does your site score?

Growth Score reads your site and scores its Acquisition pillar against sites like yours.

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