Zero-click searchWhat it means for you.

A search that ends on the results page because the answer is shown there.

Growth Score · Acquisition

Definition

What it means

In a zero-click search the person gets what they need from the answer box, map or knowledge panel and never visits a site. The share of such searches has grown as results pages answer more directly.

It shifts the goal from clicks alone to being the source that is shown.

In Growth Score

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Guides that cover it

Search for a new siteWhat moves a new domain, in what order, and what to skip so early effort is not wasted.Your first 100 customersFour zero-spend channels, run one at a time, each read in two weeks.Get pages found in searchSix checks in the order search meets them, from robots.txt through to indexing.

Acquisition

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FAQ

Quick answers

What is Zero-click search?

A search that ends on the results page because the answer is shown there.

Where does it sit in Growth Score?

It belongs to the Acquisition pillar, one of the 12 pillars your score is built from.

What should I read next?

Start with Featured snippet and SERP, then browse the other terms in Acquisition.

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