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SERPWhat it means for you.

The search engine results page: the list of results, ads and features shown for one query.

Growth Score · Acquisition

Definition

What it means

A SERP is what a searcher sees after typing a query. It mixes ordinary blue links with ads, maps, images, answer boxes and related questions.

Two people can see different SERPs for the same query because of location, device and history.

In Growth Score

Part of your score

FAQ

Quick answers

What is SERP?

The search engine results page: the list of results, ads and features shown for one query.

Where does it sit in Growth Score?

It belongs to the Acquisition pillar, one of the 12 pillars your score is built from.

What should I read next?

Start with Featured snippet and Rich result, then browse the other terms in Acquisition.

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Nearby in the A to Z

How does your site score?

Growth Score reads your site and scores its Acquisition pillar against sites like yours.

Your Growth Score is 100

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