HreflangWhat it means for you.

An annotation that tells search engines which language or region each version of a page serves.

Growth Score · Acquisition

Definition

What it means

Hreflang links equivalent pages across languages or countries so the right one is shown to the right searcher. Each version must point to the others and back.

Errors, such as missing return links, cause the tags to be ignored.

In Growth Score

Part of your score

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Guides that cover it

Search for a new siteWhat moves a new domain, in what order, and what to skip so early effort is not wasted.Your first 100 customersFour zero-spend channels, run one at a time, each read in two weeks.Get pages found in searchSix checks in the order search meets them, from robots.txt through to indexing.

Acquisition

More in Acquisition

FAQ

Quick answers

What is Hreflang?

An annotation that tells search engines which language or region each version of a page serves.

Where does it sit in Growth Score?

It belongs to the Acquisition pillar, one of the 12 pillars your score is built from.

What should I read next?

Start with Canonical URL and Duplicate content, then browse the other terms in Acquisition.

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Nearby in the A to Z

PreviousHoldout test NextHTTP/2 and HTTP/3

How does your site score?

Growth Score reads your site and scores its Acquisition pillar against sites like yours.

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