Transactionalemail
An automatic message triggered by a user action, such as a receipt or password reset.
Growth Score · Referral & Brand
Definition
What it means
Transactional emails are expected and time-sensitive, so they get high engagement and must arrive fast. Many teams send them from a separate subdomain or stream from marketing mail.
That way a promotional problem does not block receipts.
In Growth Score
Part of your score
Go deeper
Guides that cover it
Referral & Brand
More in Referral & Brand
FAQ
Quick answers
What is Transactional email?
An automatic message triggered by a user action, such as a receipt or password reset.
Where does it sit in Growth Score?
It belongs to the Referral & Brand pillar, one of the 12 pillars your score is built from.
What should I read next?
Start with Email automation and Email deliverability, then browse the other terms in Referral & Brand.
Browse
Nearby in the A to Z
How does your site score?
Growth Score reads your site and scores its Referral & Brand pillar against sites like yours.
Your Growth Score is 100
Your next fix is waiting in your dashboard.